ACCOUNT DIRECTOR (EXPERIENTIAL & LIVE EVENTS)
ACCOUNT DIRECTOR
(EXPERIENTIAL AND LIVE EVENTS)
We are an award winning experiential and digital agency that is redefining the student and youth marketing landscape in the UK and Europe.
We share our home with our big sibling agency Amplify ("Campaign's Brand Experience Agency of the Decade") who specialise in global experiences by joining the dots between people, brands and culture.
The role
At Seed we see our Account Directors as the most important role to the business, our Account Directors are our leaders, they lead everything they are exposed to, they lead their team, their line managers and their clients, they set the pace and direction of their accounts.
A great leader will make for a great team, lead up and lead down. Create the environment for creativity to flourish with everything leading back to insight utilising the research methods at our disposal.
As part of this strong leadership role you will remain the owner and the driver of all accounts within your channel ensuring excellence in delivery, profitability and efficiencies.
Everyone has their own ways of working and we expect our leaders to develop different management styles and paces for all environments, as your leadership affects everyone around you. We look to our leaders to support those beneath them to grow.
As well as your team and your clients, we encourage our leaders to develop their skills in all areas of the business; by leading our products, by leading our team of brilliant people, by leading the profit of your business channel
All Account Directors assume junior management level responsibilities within an agency function, to manage and develop the process within this function to make the agency operate at a high level.
At Seed our Account Directors wear many hats, they are culturally inspiring, outstanding directors, strategically minded, creatively passionate, commercially savvy, results driven and relationship forgers.
The Account Director Role
Culturally inspiring
Our Account Directors are ambitious, passionate, and motivated, inspiring the team around them They possess excellent communication skills and are experienced in dealing with a range of relationships. They are excellent listeners and adopt a consultative and collaborative approach with their team, clients, and senior management to get to the best outcomes. They nurture and develop their team, identifying opportunities for them to achieve their objectives, they see their team's progression as a core objective of their own. They display role model qualities, displaying a high level of resilience and the ability to remain calm, they support business decisions and in turn handle difficult conversations where necessary. They bring forward ideas and initiatives, encouraging those around them to do the same
Outstanding Direction
Our Account Directors have outstanding leadership and director qualities, we see these as an important part of the role. From winning and growing new and existing clients to ensuring all clients experience seamless management. Our Account Directors go above and beyond ensuring KPI’s are exceeded, resulting in ultimate client satisfaction. This is a fundamental part of the role that we expect our Account Directors to instil in their team, utilising the agency's process whilst doing so.
Strategically minded
Our Account Directors oversee all strategic output, they are expected to have a very strong and well-informed strategic point of view. This requires acquiring a deep understanding of the client's business model. They are confident in presenting a compelling strategic argument to their clients.
Creatively passionate
Our Account Directors are genuinely enthusiastic, curious, and interested in all things creative, keeping up to date on what's best in class across the industry. This passion should translate into strong creative judgement, a respect for the idea and a dedication to making it work
Commercially savvy
Our Account Directors are responsible for the day-to-day financials of their team. They are capable of structuring project fees, overseeing cost estimates, managing, and tracking resource, reconciling cost estimates and are constantly aware of the overall profitability of their accounts (GP% and NP%). They have an in-depth understanding of their client’s business and how to achieve their objectives, clients actively seek their advice, whilst identifying areas that can be actively converted into commercial opportunities for Seed. They are comfortable with negotiating and managing conflict effectively. They own financial forecasting for their channel, ensuring we are forecasting accurately to enable sufficient and accurate resource management. They are continuously growing and seeking new opportunities within their channel and across new business relationships.
Results driven
They are ultimately responsible for their teams’ output, they have an overview of all operations and objectives across each account, ensuring results are exceed each time and learnings are taken forward and shared across the business
Relationship forgers
Our Account Directors are considered business critical and the ‘go-to’ for all clients. They represent Seed in a professional manner at all times, whilst embodying Seeds values at all times. They understand their client’s business needs and understand the fundamentals of delivering a winning proposal, whilst confidently taking responsibility for all operational aspects and objectives. They are always steps ahead, by anticipating the client’s needs and potential hurdles with contingency plans at the ready.
Skills and Experience
Must Have
- Analytical thinking
- The ability to pull trends from data
- Experiential & event management experience
- A passion for, and ambition to succeed in marketing
- An understanding of the cross channel marketing mix
- Previous experience managing clients and suppliers, providing best in class account handling, excellent project management and relationship building
- Experience leading & directing both new client business pitches & existing client responses
- Excellent written and presentation skills
- Experience managing budgets, ensuring profitability and smooth delivery
- A natural gravitas and presence to make things happen
- Experience managing a team to deliver exceptional results
Nice To Have
- Languages (French, Spanish, German, Italian)
- Paid Social knowledge
This is a pivotal role in the continued success of Seed and there will be room for personal development and growth within the business.
Benefits
- Opportunity to work in a fast paced growing business with a start-up mentality where you will be given a lot of responsibility and a clear career path for personal development
- Experience working with a major global brands, Amazon, Bumble, Spotify, Levis, Jack Daniels
- Pension Scheme
- Cycle to Work Scheme
- Free Breakfast
- Opportunity for sabbatical and secondment with our big sibling agency Amplify
- Macbook Laptop
- Monthly Socials
- Summer & Winter Parties -previously attended Lovebox, Field Day, Rome, Porto & a Skiing Holiday
- Dog friendly office in the heart of Shoreditch
This is a full-time permanent role starting ASAP
TO APPLY
Please email your CV to jobs@seedmarketingagency.com (with your name as document title)
We are committed to building an inclusive and diverse workplace and we welcome applications from those who are under-represented in our industry