Following the infamous success of the TinderU ambassador programme in the US Seed has successfully rolled this out to a UK, French and German student audience!
Recruiting a network of influential students that epitomised Tinder’s #SingleNotSorry philosophy, we gave our ambassadors the tools and tasks that allowed them to become essential extensions of Tinder’s marketing team. Our team of swiping student superstars hosted hyper local termly events, supported societies and provided access to epic adventures for fellow students at their Uni’s. Campus influencers in their own right, our ambassadors quickly elevated their personal brands by becoming known as true gateways to new experiences.
- Embrace Your Pattern - encouraging students to embrace their unique dating preferences
- If You Dare - an immersive VR Freshers tour that challenged students to embrace their courageous side as they start on their new adventure
- Festival Mode - supporting the launch of Tinder's latest product feature