Build brand equity amongst the UK student population + drive awareness of the 20% off student offer.
In order to make Levi’s the most talked about brand on campus this Freshers we took Levi's legendary Print Lab to students across the country giving them the opportunity to design their own bespoke Levi’s t-shirt.
To create their own design students could choose from a set of pre-designed templates and images that were fully bespoked for the Freshers activity by Levi’s designers, making the t-shirts created on campus exclusive Levi’s merchandise.
To take part in the experience, students were required to sign-up to the Levi’s 247 app, at which point they were also informed about the 20% off student offer available in-store and online.
Social influencers in each city were gifted with exclusive Levi’s packages and t-shirts and invited to share images with their network in order to drive reach on social.
Across 3 live dates over 40,000 students were reached and we exceeded the app download target by 114%.
Following the success of our Levi's Freshers campaign, Seed is now working closely with Levi's to design a year round student programme for the brand.