To develop the Levi's brand image to become synonymous with student culture
Seed helped increase footfall and sales in focus stores during Levi's A/W lock-ins, through driving word of mouth and awareness for the additional Levi's discount and lock-in benefits during the key Freshers period.
We partnered with local DJs and invited them to play at the Lock In events in cities across the UK. We utilised their connections by asking them to help promote the lock ins as their own. In addition, influential students on campus were used to boost awareness of the partnership and the fact that Levi's is a brand that supports creativity and up and coming music artists.
The brand activity on campus and at retail resulted in double digit increases in footfall and record sales records at particular stores.
Levi's has been set up as a student friendly brand, increasing affinity and recognition.