GLAMBASSADORS
CHALLENGE
Get students to understand Soap & Glory as a brand for them, bringing some all-important glam to campus.
IDEA
Soap & Glory is a brand that celebrates fun, creativity and self expression – just like students! They wanted to show students how aligned they were in this sense, giving them a reason to engage with and adopt the brand.
Knowing that students place the most confidence in recommendations from their peers and that young people now look to online videos for beauty advice, we created the the Soap & Glory Glambassador programme, a student micro influencer campaign that ignites girls to look, feel and act kick ass on campus with Soap & Glory.
Kicking off with 'Pluck Me I’m Famous!’, a competition to find our Glambassadors, budding beauty bloggers were able to submit their kick-ass video entries and the very best were put to the student vote. Our crowning crew received a support package including vlogger training and mentoring, products galore and the chance to bag a summer internship at the Soap & Glory New York offices.
In exchange, our Glambassadors spread fun and fabulousness at their University; reviewing products, creating content and running kick-ass getting ready parties on campus.
AMPLIFICATION
- Recruitment for the Glambassador role was designed with a viral voting mechanic
- Our Glambassadors were trained in creating content to create maximum social reach and engagement
- The Glambassadors focused on delivering fun and shareable experiences to influential students on campus
RESULTS
- Our Glambassadors reached over 1.1m young people and over 40% of the student community with 600 unique pieces of content
- 23k products strategically gifted on campus
- 200 glamazing getting ready parties
- 500 glamboratory campus calls
TESTIMONIAL
