To drive association between Budweiser + music amongst the student community.
The Pedibus Freshers Tour was a high impact activation landing in the centre of Freshers' activity on campuses, spreading awareness and driving entries for the Budweiser Live Project across 9 Universities.
A grass roots influencer programme was implemented, where we worked with a network of influential students to engage their Universities around the Live Project gig and other supporting activity.
All Budweiser Live project gigs were oversubscribed, with more than 13k ticket registrations and 87.5k students directly engaging with the campaign.
Brand metrics have now been surpassed and Seed have been made co-lead on Budweiser's UK music strategy for 2016, to continue driving the link between Budweiser and music to students.
"We've been working with Seed for just over a year, and the team is now one of our key strategic partners, targeting the student market for Budweiser. The team has not only a very strong, reliable network in the student market which gives them a lead on insights and trends in the market, but also a really creative mind, consistently looking for new, fun and engaging ways for our brand to engage with students in a responsible way."