To get students more excited about the beer category and create a link between Budweiser and having a great time.
The magic of Tomorrowland and Budweiser was brought to the best students events to the UK, via the Budweiser Container Tour. We then chose 10 lucky fans to join the Budweiser tour bus on 'The Journey to Tomorrowland' - an epic adventure to Belgium to experience the festival at its most magical, including a unique set by superstar DJ Tiesto!
Using our student networks and best in class specialist design and production partners, we created a truly unforgettable experience, forging the relationship between the students and Budweiser.
72% of those who engaged with the container experience said they were more likely to drink Budweiser as a result, proving an increase in brand love and appreciation.
The tour reached 25% of UK students and exceeded all major KPIs.
"The Seed team has not only a very strong, reliable network in the student market which gives them a lead on insights and trends in the market, but also a really creative mind, consistently looking for new, fun and engaging ways for our brand to engage with students in a responsible way. The team is fantastic to work with, they are fast, reliable and very energetic!"