OUR NETWORK OF CULTURE AND INFLUENCE
Seed started as a music festival not a marketing agency…
We were the creators of Beach Break Live – a phenomenal four-day celebration of beach by day and beats by night with the likes of Ed Sheeran, Dizzee Rascal, Mark Ronson and Ellie Goulding. Knowing students are influenced by their mates more than ads, we created a community of Student Influencers to get the word out. It’s from these roots in culture that Seed’s huge network of student influencers was born.
We now boast an unrivalled network of over 10 thousand aspirational, ambitious and influential students in every university in the UK, managed and optimised by our proprietary platform, Mission Manager. Our valued network includes society heads, social media stars, sports team captains, promoters, social secretaries and many more, who we work with to design and deliver campaigns on campus and beyond. They are our brand ambassadors, digital micro-influencers, social influencers and creative collaborators, our cultural consultants, on the ground staff and local fixers.
They are the seed of Seed!
- Powerful, live and digitally amplified campaigns, reaching students through multiple touchpoints
- Designed around infectious, insight-led ideas, our campaigns are tailored to drive specific outcomes and results
- Student Brand Ambassador Programmes & Campaigns
- Grass Roots Programmes
- Micro-influencer campaigns
- Society Schemes
- On-the-ground crew
- Freshers Fair & Campus Tours
- Festival Activations
- Major One-Off Events
- Event Production
- Social & Digital Competitions
- AR XP’s
- Live Streaming
- Brand Strategy & Campaign Planning
- Workshops & Focus Groups
- Quant + Qual Research
- Regional, UK & Multi-Territory
- Paid Social & Performance
- Digital Micro Influencers
- Digital Student Communities
- Student Media
- Student Home Deliveries
- Student Brand Checks
- University Test Cell Tracking
- Affiliate Link Tracking
- Student Surveys
- Mission Manager Reporting
Born and bred in the UK, we also specialise in strategy and delivery in Europe, the US and Australia.
Founder + CEO
Celia founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, she enjoys nothing more than landing the big idea that really connects and delivers.
Celia loves adventures, weird fitness classes and her newborn baby Fin!
Joe leads an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. He combines his unwavering positivity and warmth, with an unparalleled knowledge of the student audience.
His love of glitter beards and talking more with his arms than his mouth helps add some real personality to the business. Just be careful not to stand too close.....
Jonathan oversees the creative direction and output of the agency. Believing the most exciting creativity comes from young talent he ensures Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.
He likes records, raving and having things in neat rows. Jonathan is also Founder of Campaign’s brand experience agency of the year Amplify.
CLIENT SERVICES DIRECTOR
With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, Jen oversees a multitude of our client accounts. She brings her eagle eye for precision and perfect execution to all her work.
Jen is also known for her ability to throw a great party, make the perfect espresso martini, and thinks spreadsheets are pretty cool.
Snr Account Director
Kate has delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing her global knowledge to the team, she now heads up the Amazon UK account.
As Seed's favourite Kiwi, Kate spends her weekends city-hopping in Europe and is verging on having an unhealthy relationship with her gym!
Shauna joined Seed from an experiential and PR background managing high profile campaigns for Haagen-Dazs, Virgin Active and Warner Bros to name but a few. After driving Amazon’s international student campaigns forward across Europe and beyond Shauna now heads up the UK student strategy for clients such as Tinder, Adobe and Revolution Bars.
When not flying all over the world Shauna loves brunching, beauty, and believes heels are a necessity at all times.
Lauren joined us with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.
Lauren now works on our Amazon account, overseeing all 5 European markets.
When she’s not seeking out the next best bottomless brunch location, Lauren can be found burning off all those extra Prosecco calories in the gym.
SNR ACCOUNT MANAGER
Bringing her experience in creating brand experiences all over the globe for clients such as Facebook, PUMA and Nike, Holly now helps take campaigns for Seed's beauty & fashion brands to the next level.
She's a die-hard fashion follower, skier and all round tennis lover - all of which are enjoyed with a prosecco in hand!
Snr ACCOUNT MANAGER
Linda has brought her expertise in delivering multi-channel media marketing campaigns to a global audience. Using her in-depth knowledge on international markets, she works with our partner agencies and the client team to deliver relevant and market-specific campaigns.
She loves yoga, herbal tea and cheese (preferably melted)!
Snr Account Manager
With over 4 years of experience working with some of the world’s leading brands such as Amazon, England Rugby, Converse & Ted Baker, Will has developed a variety of Gen Z strategies & helped implement them into the EU student market. A former Spotify & Virgin Media SBA himself, Will knows what makes students tick.
Tim joined the team with a background as an Experiential Marketing Manager for a dating app. He launched their brand ambassador programme and brought the brand to life across parties, events and festivals! With a degree in Fine Art, Tim loves thinking of new creative ideas to bring his art degree into marketing. When he’s not traveling the world, Tim can be found cooking, brunching or watching RuPaul's Drag Race.
SNR ACCOUNT EXECUTIVE
Sam joined Seed fresh out of university after having worked in the world of whisky and gin, where his love for alcohol brands began. Prior to that he studied and lived in Australia for three years before moving back to pursue life in London. Sam brings his great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.
Outside of work, Sam can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.
Snr Account Executive
Having loved her time as a Spotify Student Brand Ambassador so much, Kristen jumped at the opportunity to join the Seed team full time as an Account Executive. She has a passion for creativity and is well known for her love of gigs and live events.
Kristen can always be seen smiling whenever a dog is around (which is good as we have three in the office).
SNR ACCOUNT EXECUTIVE
Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for Joe to join Seed full time after he graduated. Joe applies his creative flair and analytical brain to the Amazon account, championing it's success across the UK.
A music fanatic, Joe has a unique skill in that he can sing in Spanish, Portuguese, French and Korean - the only problem is he doesn't actually know what he is saying!
Sorcha graduated from York university with a 2:1 in History. She was a top SBA for Seed on the Amazon and Art Fund account whilst at uni so it was only natural that she joined the team as a Graduate now working on Spotify, Shpock and Levi's accounts.
In her spare time you'll find Sorcha at the gym, indulging in Italian food or planning another trip around Europe!
Having graduated from the University of Reading, Nell joined Seed as a Graduate and is currently working on the Amazon Account.
During her time at University, Nell was an SBA for Bumble and an Events Promoter. So she knows how to throw a party! She will also jump at the chance to tell you all about her semester abroad in Sydney!
When Nell's not at work you’ll typically find her in the nearest cocktail bar, on the slopes (though you’re probably more likely to find her dancing on the tables in Aprés), or listening to Harry Styles albums on repeat.
Hey I'm Theodore, a recent graduate from the University of Birmingham with a BA in History. I've only recently joined the Amazon account, but I'm keen to make an impact! Whilst studying I sat on the committee of the Student Newspaper for two years, partnering with top brands to excel fantastic student journalism, simultaneously founding the alumni network.
On the weekend (and pretty much every day in the week also) I'm a keen runner. I hope to complete the London marathon one day.
A History of Art graduate from the University of York. I was a SBA for Bumble throughout my degree and have transitioned to joining the team at Seed as a graduate. With a background in events promotion and working in public and commercial art galleries I am excited to join the creative community at Seed.
When not working you can currently find me picking up new hobbies I have seen on TikTok (crocheting, hula hooping, charcuterie board making….) and planning another trip across Europe to see my family in Portugal and France.
I joined Seed after graduating from Queen Mary’s where I studied Geography. During my time at university, I was a SBA for Badi, I loved it so much that I jumped at the opportunity to work at Seed and share my expertise with other SBAs. I am currently working on the Amazon Campaign Team. When I am not at work I enjoy listening to true crime podcasts, cooking Italian food and running.
I recently joined the Seed team after graduating from UCL with a degree and Comparative Literature with German. At university I was an active member of many societies where I helped manage social media accounts and organised events for promotional purposes. I was previously an SBA for Cheesies, a health food brand where I learnt lots about marketing, particularly marketing towards students and younger target markets. I am super excited to work with many well known brands at Seed!
When I'm not working, you will typically find me hanging out with friends at the pub, reading, watching films or cooking/baking. Me and my friend have a shared account where we write about the literature, art and film we are currently loving and if I just want to be lazy, you can catch me listening to music and dreaming about my future travels!
Verity started her Placement with Seed In September and aims to gain valuable knowledge in Marketing to add experience to her degree. She has been managing SBAs all over the UK and is really excited for where her placement will take her! Verity will be returning back to Bournemouth University in September to continue with her degree in Events Management.
Outside of work you’ll find her in the gym or spending her time counting down the days until Christmas - she's a real Christmas lover!
People & Culture Manager
Harnessing her 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, Kate is Seed's office boss. Her role extends from organising, planning and budgeting, to looking after everyone's well-being.
She loves nature, vegetables and spreadsheets.
Head of Security
Joker loves snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks.
Harold loves early mornings, warm fires, and following people. Hobbies include, daily howling and collecting leaves for his extensive collection. He LOVES humans but is still shit scared other dogs and pigeons.