WHO WE ARE + WHAT WE DO

WATCH OUR SHOWREEL

OUR NETWORK OF CULTURE AND INFLUENCE

Seed started as a music festival not a marketing agency…

We were the creators of Beach Break Live – a phenomenal four-day celebration of beach by day and beats by night with the likes of Ed Sheeran, Dizzee Rascal, Mark Ronson and Ellie Goulding. Knowing students are influenced by their mates more than ads, we created a community of Student Influencers to get the word out. It’s from these roots in culture that Seed’s huge network of student influencers was born.

We now boast an unrivalled network of over 10 thousand aspirational, ambitious and influential students in every university in the UK, managed and optimised by our proprietary platform, Mission Manager. Our valued network includes society heads, social media stars, sports team captains, promoters, social secretaries and many more, who we work with to design and deliver campaigns on campus and beyond. They are our brand ambassadors, digital micro-influencers, social influencers and creative collaborators, our cultural consultants, on the ground staff and local fixers.

They are the seed of Seed!

SERVICES

INTEGRATED CAMPAIGNS
  • Powerful, live and digitally amplified campaigns, reaching students through multiple touchpoints
  • Designed around infectious, insight-led ideas, our campaigns are tailored to drive specific outcomes and results
AMBASSADORS + INFLUENCERS
  • Student Brand Ambassador Programmes & Campaigns
  • Grass Roots Programmes
  • Micro-influencer campaigns
  • Society Schemes
  • Takeovers
  • On-the-ground crew
LIVE + DIGITAL EXPERIENCES
  • Freshers Fair & Campus Tours
  • Festival Activations
  • Major One-Off Events
  • Event Production
  • Social & Digital Competitions
  • AR XP’s
  • Live Streaming
INSIGHT + STRATEGY
  • Brand Strategy & Campaign Planning
  • Workshops & Focus Groups
  • Quant + Qual Research
  • Regional, UK & Multi-Territory
SOCIAL + DIGITAL AMPLIFICATION
  • Paid Social & Performance
  • Digital Micro Influencers
  • Digital Student Communities
  • Student Media
  • Student Home Deliveries
TRACKING + MEASUREMENT
  • Student Brand Checks
  • University Test Cell Tracking
  • Affiliate Link Tracking
  • Student Surveys
  • Mission Manager Reporting

GLOBAL

Born and bred in the UK, we also specialise in strategy and delivery in Europe, the US and Australia.

OUR CLIENTS

OUR VALUES

OUR TEAM

CELIA FORSHEW
Founder + CEO

Celia founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, she enjoys nothing more than landing the big idea that really connects and delivers.

Celia loves adventures, weird fitness classes and her newborn baby Fin!

JOE BRAILSFORD
Managing Director

Joe leads an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. He combines his unwavering positivity and warmth, with an unparalleled knowledge of the student audience.

His love of glitter beards and talking more with his arms than his mouth helps add some real personality to the business. Just be careful not to stand too close.....

FELICITY FORBES
Operations Director

One of Seed's founding members, Flick has over 10 years of experience in student marketing and events, previously founding a student staffing agency as well as managing a 20,000 capacity, award-winning student music festival.

When she isn't heading up the agency's biggest projects, Flick can ususally be found somewhere in the Somerset coutryside, preferably with a cider in hand.

JONATHAN EMMINS
Director

Jonathan oversees the creative direction and output of the agency. Believing the most exciting creativity comes from young talent he ensures Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

He likes records, raving and having things in neat rows. Jonathan is also Founder of Campaign’s brand experience agency of the year Amplify.

JEN ANDERSON
CLIENT SERVICES DIRECTOR

With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, Jen oversees a multitude of our client accounts. She brings her eagle eye for precision and perfect execution to all her work.

Jen is also known for her ability to throw a great party, make the perfect espresso martini, and thinks spreadsheets are pretty cool.

Lex Deasley
Strategy and Creative Director

Lex leads Seed’s strategic thinking and creative development. A true youth expert across multiple marketing disciplines, Lex has worked with an A-Z of culture brands and is obsessed with finding authentic connections between brands and their fans.

When not in the office, he’s fond of damaging himself with Brazilian Jiu Jitsu, surfing and snowboarding.

KATE BOEKHORST
Snr Account Director

Kate has delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing her global knowledge to the team, she now heads up the Amazon UK account.

As Seed's favourite Kiwi, Kate spends her weekends city-hopping in Europe and is verging on having an unhealthy relationship with her gym!

LAUREN DAY
ACCOUNT DIRECTOR

Lauren joined us with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.

Lauren now works on our Amazon account, overseeing all 5 European markets.

When she’s not seeking out the next best bottomless brunch location, Lauren can be found burning off all those extra Prosecco calories in the gym.

Kathleen Kearney
Account Director

With experience across alcohol, FMCG, entertainment, beauty and fashion, Kathleen has worked with some of the biggest brands around; from innocent to Global Radio to Missguided and GLAMGLOW. She has a keen eye for detail and is a little bit obsessed with spreadsheets.

Her interests include live music, barre classes and finding the perfect falafel.

HOLLY DOMELLOF
SNR ACCOUNT MANAGER

Bringing her experience in creating brand experiences all over the globe for clients such as Facebook, PUMA and Nike, Holly now helps take campaigns for Seed's beauty & fashion brands to the next level.

She's a die-hard fashion follower, skier and all round tennis lover - all of which are enjoyed with a prosecco in hand!

LINDA HAHN
Snr ACCOUNT MANAGER

Linda has brought her expertise in delivering multi-channel media marketing campaigns to a global audience. Using her in-depth knowledge on international markets, she works with our partner agencies and the client team to deliver relevant and market-specific campaigns.

She loves yoga, herbal tea and cheese (preferably melted)!

WILL PAYNE
Account Manager

With over 4 years of experience working with some of the world’s leading brands such as Amazon, England Rugby, Converse & Ted Baker, Will has developed a variety of Gen Z strategies & helped implement them into the EU student market. A former Spotify & Virgin Media SBA himself, Will knows what makes students tick.

ALESSIA VAN OEKEL
ACCOUNT MANAGER

With a degree in Business Management and Spanish, Alessia began her career in traditional advertising. Discovering that her passion lay in bringing campaigns to life, she transitioned into Experiential Marketing. Alessia has planned and executed some of the most exciting campaigns in the UK including the infamous Magnum Pleasure store in London.

When not bringing brands to life Alessia can be found on the netball court or planning her next travel adventure.

Hayley Dallow
Account Manager

Bringing her experience of creating brand experiences for clients such as Harrods, KFC and Durex, Hayley is absolutely loving bringing new and exciting campaigns to life for students across the UK.

Outside of the world of marketing, Hayley loves travelling, film-making and festivals!

Kristen Lane
Snr Account Executive

Having loved her time as a Spotify Student Brand Ambassador so much, Kristen jumped at the opportunity to join the Seed team full time as an Account Executive. She has a passion for creativity and is well known for her love of gigs and live events.

Kristen can always be seen smiling whenever a dog is around (which is good as we have one in the office).

JOE FOSTER
SNR ACCOUNT EXECUTIVE

Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for Joe to join Seed full time after he graduated. Joe applies his creative flair and analytical brain to the Amazon account, championing it's success across the UK.

A music fanatic, Joe has a unique skill in that he can sing in Spanish, Portuguese, French and Korean - the only problem is he doesn't actually know what he is saying!

SAM MCFARLAND
SNR ACCOUNT EXECUTIVE

Sam joined Seed fresh out of university after having worked in the world of whisky and gin, where his love for alcohol brands began. Prior to that he studied and lived in Australia for three years before moving back to pursue life in London. Sam brings his great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.

Outside of work, Sam can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.

Mike Young
Account Executive

Mike recently graduated after 4 fun-filled years, from Loughborough University where he studied Sport Science and Management. Mike's first experience of Seed was during his placement year where he worked with clients including Amazon, England Rugby and Babylon. He had so much fun that he had to return to work here full time.

Mike has played rugby since he was young and has recently picked up touch rugby after a nasty concussion.

Chloe Atkinson
Account Executive

Having studied Geography at Durham University, Chloe is now looking to venture into the experiential marketing industry. As one of our previous SBA’s for both Spotify and Amazon, Chloe brings her experience in the role and creative flair for on-campus activations to Seed’s Amazon Account.

When not in the office Chloe loves to travel the world, catch up with friends over a G&T or get competitive on the Netball court.

Phoebe Poulter
Account Executive

Having loved her time as an ASOS SBA at Bath University, Phoebe couldn’t wait to join the Seed team. Following her placement year at clothing company Karen Millen she is excited to work on projects for Victoria’s Secret along with BT.

She loves anything active and spends most weekends in search of London’s best (bottomless) brunch spots.

KATE FAHY
Office Manager

Harnessing her 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, Kate is Seed's office boss. Her role extends from organising, planning and budgeting, to looking after everyone's well-being.

She loves nature, vegetables and spreadsheets.

JOKER
Head of Security

Joker loves snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks. He’s a part timer in the office but LOVES being a part of team Seed!