WHO WE ARE + WHAT WE DO

WATCH OUR SHOWREEL

OUR NETWORK OF CULTURE AND INFLUENCE

Seed started as a music festival not a marketing agency…

We were the creators of Beach Break Live – a phenomenal four-day celebration of beach by day and beats by night with the likes of Ed Sheeran, Dizzee Rascal, Mark Ronson and Ellie Goulding. Knowing students are influenced by their mates more than ads, we created a community of Student Influencers to get the word out. It’s from these roots in culture that Seed’s huge network of student influencers was born.

We now boast an unrivalled network of over 10 thousand aspirational, ambitious and influential students in every university in the UK, managed and optimised by our proprietary platform, Mission Manager. Our valued network includes society heads, social media stars, sports team captains, promoters, social secretaries and many more, who we work with to design and deliver campaigns on campus and beyond.  They are our brand ambassadors, digital micro-influencers, social influencers and creative collaborators, our cultural consultants, on the ground staff and local fixers.

They are the seed of Seed!

SERVICES

INTEGRATED CAMPAIGNS
  • Powerful, live and digitally amplified campaigns, reaching students through multiple touchpoints
  • Designed around infectious, insight-led ideas, our campaigns are tailored to drive specific outcomes and results
AMBASSADORS + INFLUENCERS
  • Student Brand Ambassador Programmes & Campaigns
  • Grass Roots Programmes
  • Micro-influencer campaigns
  • Society Schemes
  • Takeovers 
  • On-the-ground crew
LIVE + DIGITAL EXPERIENCES
  • Freshers Fair & Campus Tours
  • Festival Activations
  • Major One-Off Events
  • Event Production
  • Social & Digital Competitions
  • AR XP’s
  • Live Streaming
INSIGHT + STRATEGY
  • Brand Strategy & Campaign Planning
  • Workshops & Focus Groups 
  • Quant + Qual Research 
  • Regional, UK & Multi-Territory 
SOCIAL + DIGITAL AMPLIFICATION
  • Paid Social & Performance
  • Digital Micro Influencers
  • Digital Student Communities
  • Student Media
  • Student Home Deliveries
TRACKING + MEASUREMENT
  • Student Brand Checks 
  • University Test Cell Tracking
  • Affiliate Link Tracking 
  • Student Surveys 
  • Mission Manager Reporting

GLOBAL

Born and bred in the UK, we also specialise in strategy and delivery in Europe, the US and Australia.

Global Map

OUR CLIENTS

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OUR VALUES

OUR TEAM

CELIA FORSHEW
Founder + CEO

Celia founded Seed in 2012 with the mission to take student marketing to the next level. The award winning global agency is now firmly established as having achieved exactly that! With a deep passion for the student audience, she enjoys nothing more than landing the big idea that really connects and delivers.

Celia loves adventures, weird fitness classes and her newborn baby Fin!

JOE BRAILSFORD
Managing Director

Joe leads an exceptionally passionate and ambitious team, driving our culture of executional excellence and always going the extra mile for our clients. He combines his unwavering positivity and warmth, with an unparalleled knowledge of the student audience.

His love of glitter beards and talking more with his arms than his mouth helps add some real personality to the business. Just be careful not to stand too close.....

JONATHAN EMMINS
Director

Jonathan oversees the creative direction and output of the agency. Believing the most exciting creativity comes from young talent he ensures Seed continues to be a home for creative people and clients, is culturally connected and always collaborative.

He likes records, raving and having things in neat rows. Jonathan is also Founder of Campaign’s brand experience agency of the year Amplify.

JEN ANDERSON
CLIENT SERVICES DIRECTOR

With a bank of practical knowledge and a vast skillset from producing experiential events for brands such as Nike and Diageo, Jen oversees a multitude of our client accounts. She brings her eagle eye for precision and perfect execution to all her work.

Jen is also known for her ability to throw a great party, make the perfect espresso martini, and thinks spreadsheets are pretty cool.

KATE BOEKHORST
Snr Account Director

Kate has delivered many high profile integrated experiential campaigns with Tech, FMGG and Alcohol clients in New Zealand. Bringing her global knowledge to the team, she now heads up the Amazon UK account.

As Seed's favourite Kiwi, Kate spends her weekends city-hopping in Europe and is verging on having an unhealthy relationship with her gym!

SHAUNA MAHONEY
Integration Lead

Shauna joined Seed from an experiential and PR background managing high profile campaigns for Haagen-Dazs, Virgin Active and Warner Bros to name but a few. After driving Amazon’s international student campaigns forward across Europe and beyond Shauna now heads up the UK student strategy for clients such as Tinder, Adobe and Revolution Bars.

When not flying all over the world Shauna loves brunching, beauty, and believes heels are a necessity at all times.

LAUREN DAY
ACCOUNT DIRECTOR

Lauren joined us with over 8 years Experiential experience, working with some of the largest Tech and FMCG clients.

Lauren now works on our Amazon account, overseeing all 5 European markets.

When she’s not seeking out the next best bottomless brunch location, Lauren can be found burning off all those extra Prosecco calories in the gym.

HOLLY DOMELLOF
SNR ACCOUNT MANAGER

Bringing her experience in creating brand experiences all over the globe for clients such as Facebook, PUMA and Nike, Holly now helps take campaigns for Seed's beauty & fashion brands to the next level.

She's a die-hard fashion follower, skier and all round tennis lover - all of which are enjoyed with a prosecco in hand!

LINDA HAHN
Snr ACCOUNT MANAGER

Linda has brought her expertise in delivering multi-channel media marketing campaigns to a global audience. Using her in-depth knowledge on international markets, she works with our partner agencies and the client team to deliver relevant and market-specific campaigns.

She loves yoga, herbal tea and cheese (preferably melted)!

WILL PAYNE
Snr Account Manager

With over 4 years of experience working with some of the world’s leading brands such as Amazon, England Rugby, Converse & Ted Baker, Will has developed a variety of Gen Z strategies & helped implement them into the EU student market. A former Spotify & Virgin Media SBA himself, Will knows what makes students tick.

Tim Sprague
Account Manager

Tim joined the team with a background as an Experiential Marketing Manager for a dating app. He launched their brand ambassador programme and brought the brand to life across parties, events and festivals! With a degree in Fine Art, Tim loves thinking of new creative ideas to bring his art degree into marketing. When he’s not traveling the world, Tim can be found cooking, brunching or watching RuPaul's Drag Race.

Kristen Lane
Snr Account Executive

Having loved her time as a Spotify Student Brand Ambassador so much, Kristen jumped at the opportunity to join the Seed team full time as an Account Executive. She has a passion for creativity and is well known for her love of gigs and live events.

Kristen can always be seen smiling whenever a dog is around (which is good as we have three in the office).

JOE FOSTER
SNR ACCOUNT EXECUTIVE

Being a star SBA for Just Eat, Spotify and Adobe whilst at University, it was a no brainer for Joe to join Seed full time after he graduated. Joe applies his creative flair and analytical brain to the Amazon account, championing it's success across the UK.

A music fanatic, Joe has a unique skill in that he can sing in Spanish, Portuguese, French and Korean - the only problem is he doesn't actually know what he is saying!

SAM MCFARLAND
SNR ACCOUNT EXECUTIVE

Sam joined Seed fresh out of university after having worked in the world of whisky and gin, where his love for alcohol brands began. Prior to that he studied and lived in Australia for three years before moving back to pursue life in London. Sam brings his great people skills and attention to detail to the Amazon account, helping manage a huge network of Student Brand Ambassadors.

Outside of work, Sam can be found chasing DJs at some of Europe’s biggest music festivals, all done with a drink in hand.

Mike Young
Account Executive

Mike recently graduated after 4 fun-filled years, from Loughborough University where he studied Sport Science and Management. Mike's first experience of Seed was during his placement year where he worked with clients including Amazon, England Rugby and Babylon. He had so much fun that he had to return to work here full time.

Mike has played rugby since he was young and has recently picked up touch rugby after a nasty concussion.

UPI SAVANIA
GRADUATE ACCOUNT EXECUTIVE

From working at Seed during her fun-filled placement year Upi returned back to continue her career after completing her degree in Marketing at Bournemouth.

During her time at Seed Upi has worked with clients including Spotify, Adobe, Yahoo and Levi's. In her spare time you can find her on a rooftop bar with an aperol in one hand and a camera in the other, snapping away!

ALEXIS EDEVBIE
GRADUATE ACCOUNT EXECUTIVE

Having recently completed her Masters Degree in Marketing from LSE, Alexis recently joined Seed as a Graduate Account Executive and is currently engaging with SBA's from across the country on the Amazon Account.

Prior to this, she was a Brand and Communications Intern at BWL Agency in Nigeria working with international clients such as Jameson, Budweiser and Martell on bold and electrifying campaigns.

In her spare time you can catch her buying 35mm film, rummaging around in thrift stores for more cameras to add to her collection and planning captivating shoots!

LARA DIXON
GRADUATE ACCOUNT EXECUTIVE

Having graduated from the University of Manchester in 2020, Lara joined Seed as a Graduate and is currently engaging with SBA's across the country on the Amazon account. Prior to this, Lara was part of Google UK's Summer Internship Programme working on engaging B2B campaigns and exclusive experiences for Executive clients. Lara was an SBA for Bumble throughout her degree and whilst studying abroad in Amsterdam. In her spare time you can catch her in an art gallery, exploring sustainable fashion brands or planning another trip to Europe!

LIV HYAM
CAMPAIGNS ASSISTANT

Liv recently joined Seed on placement in September and is currently engaging with SBAs from across the country on the Amazon Account, using skills developed at uni and bringing her own creative and driven mindset. Next year she’ll be returning to Bournemouth to complete her Sports Management degree.

When she’s not working at Seed you’ll typically find Liv on an ice rink, on the side of a football pitch or indulging in Thai, Italian or the odd late night pizza - she’s a real foodie!

VERITY JONES
CAMPAIGNS ASSISTANT

Verity started her Placement with Seed In September and aims to gain valuable knowledge in Marketing to add experience to her degree. She has been managing SBAs all over the UK and is really excited for where her placement will take her! Verity will be returning back to Bournemouth University in September to continue with her degree in Events Management.

Outside of work you’ll find her in the gym or spending her time counting down the days until Christmas - she's a real Christmas lover!

KATE FAHY
Office Manager

Harnessing her 10+ years experience working for global brands such as Puma and Lacoste in Product Management and Marketing, Kate is Seed's office boss. Her role extends from organising, planning and budgeting, to looking after everyone's well-being.

She loves nature, vegetables and spreadsheets.

JOKER
Head of Security

Joker loves snazzy outfits, mini tennis balls, sleeping in the sunshine and snacks.

HAROLD
SALES MANAGER

Harold loves early mornings, warm fires, and following people. Hobbies include, daily howling and collecting leaves for his extensive collection. He LOVES humans but is still shit scared other dogs and pigeons.

PAOLO
HANDYMAN

The ultimate people person, Paolo, the cockapoo loves lap naps during zoom calls, puppy happy hours, filled with endless tug of war games and fruit salad treats!

An Essex boy about town, he spends his weekends down Sugarhut impressing everyone with tricks for treats!